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Posts Tagged ‘Corporate yoga’

On the front page of today’s Wall Street Journal, Cassell Bryan-Low reports on the increasing demand of yoga by financiers.  While many financial institutions are offering yoga classes during the work day, some aren’t so keen on it…

“At Karsch Capital, about a third of the 33 employees take yoga classes at the company’s 26th-floor Manhattan offices each week. Still, hard-core yoga on the job is a bit much for the boss. Since he’s at the office, Mr. Karsch wears socks during class instead of going barefoot. And he omits some poses. “I still feel like doing handstands during work is a little inappropriate,” Mr. Karsch says.”

The article also mentions Namaste New York (mentioned in Yoga phone).  Says here that Namaste New York caters specifically to financiers.  Possibly because it’s private and so damn expensive.

[Namaste New York] caters to the financial crowd. It offers private yoga lessons and group classes at the office, often scheduled for before or after market close. Cellphones and BlackBerry devices are forbidden in class, though assistants occasionally interrupt a session. The largely female network of teachers are instructed to not wear anything too clingy. And, no chanting.

Namaste has about 20 corporations as clients, which pay as much as $65,000 annually, as well as roughly 60 individual clients paying about $150 to $225 per session.

With a sinking economy…looks like yoga’s floating fine – KARMA!?

Read more here: Yoga Bears

-Eliza

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Every time I go to YogaWorks I end up at the studio a bit early and find myself browsing through their store. They carry everything from towels, bags, blocks, jewelry, books, dvds and clothes: Hardtail, Beyond Yoga, Be Present, Om Girl, Splendid, and Prana . And if that wasn’t enough they’ve recently launched their own line of YogaWorks yoga gear (much of it 100% organic). Generally, as all yoga clothes go, the line is not cheap. Now, I wonder what this means for the studio’s appeal/karma.

YogaWorks has become more sleek and dare I say “corporate” over the past few years with new branding and store expansion. This lands them far from the friendly neighborhood studio – you know the one that lets you slide for a free water bottle now and again.

In fact, it all hit home for me when I was told that despite the fact that I’ve enrolled in their 6 month teacher training program (also not cheap), it will cost me $35 to store my mat for 6 months or $60 for the year. Room saving, or money making? I’m on the fence about this business.

-Eliza

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